Inside Skip Barber Racing’s Tech-Driven Future | AI, Cloud Data & Expansion Plans

Jun 25, 2025

Investors and motorsports enthusiasts, get an exclusive look into how Skip Barber Racing School, an iconic 50-year brand, is evolving with cutting-edge technology, global expansion plans, and high-impact media partnerships.

In New to The Street Ep. 655, CFO Mike Berg joins host Janet Alvarez to share powerful insights on:

A game-changing partnership with GRIP, an Israeli tech company bringing real-time cloud-based driving analytics to racers

Multi-million-view outdoor branding via a national truck fleet

New media initiatives with New to The Street, including TV, podcasts, and YouTube for OEM launches

Strategic fundraising and joint venture opportunities

Global expansion into branded race tracks and real estate around motorsport hubs

Whether you’re an investor looking for high-growth opportunities or a tech fan excited about AI and cloud in racing—this episode has it all.

📺 Aired on Bloomberg TV, Fox Business, and YouTube.
🎙 Hosted by Janet Alvarez.
📍 Featuring: Mike Berg, CFO of Skip Barber Racing School