Inside the $60B Live Music Boom | MUSQ ETF CEO David Schulhof on Streaming, Tours & The Sphere

Jun 9, 2025

Investors, discover how the live music explosion is reshaping markets. David Schulhof, Founder & CEO of the MUSQ ETF, breaks down how his fund taps into the multi-billion-dollar global music industry—from streaming giants like Spotify and Apple Music to live events, ticketing, and next-gen venues like The Sphere.

Schulhof shares why he believes music is an undervalued asset class, how tour economics are changing post-COVID, and why MUSQ is outperforming major indices in 2024. Plus, get his take on the most immersive venue experiences, rising ticket prices, and the investment potential behind your favorite artists.

📈 MUSQ ETF is up 15% YTD
🎟️ Captures exposure to streaming, content, ticketing, and live shows
🎧 Holds shares in Spotify, Tencent, Apple, Google, and more
💡 Music = a “safe haven” asset like gold

📍 Featured on Bloomberg, FOX Business, and YouTube