From the Nasdaq MarketSite studio, Jane King, TV host, New to The Street, interviews The Real Brokerage, Inc.’s (TSX: REAX) (NASDAQ: REAX) (“Real”) Michelle Ressler, Chief Financial Officer, and Real Estate Agents, Tim Macy, and Ed Stulak. Real is transforming the residential real estate market as a revolutionary cloud-based platform, blending technology with real estate agents. The Company started in 2014, developing proprietary technology that allows real estate transactions to proceed faster and more efficiently. Michelle explains that as a tech-based real estate brokerage, agents can access a one-of-a-kind cloud-based platform that dramatically improves agent-client efficiencies and experiences. Real estate is the largest asset class but is the slowest in adapting and innovating new technological applications. The recent slowdown in residential real estate due to increases in mortgage rates is a concern, but Michelle informs views that REAX’s revenues for 2022 were around $380M. Agent growth is also up since the platform replaces many manual documents when handling real estate transactions. Agents have a complete list of options when deploying Real’s “reZEN” platform – transactional maintenance, compliance, communication, and money transfers/deposits. Speed, efficiency, transparency, and 24/7 support are essential to Real’s success. Other real estate agents are hearing about the Company’s uniqueness, and Real is enjoying the industry “Buzz” with many new agents joining the platform. Tim Macy, Real Estate Agent with Real from San Antonio, Texas, explains his success with the Company. The quality of management and the efficiencies built into the cloud platform gives him a competitive edge. His customers enjoy seamless start-to-finish residential transactions on the platform, creating stronger client relationships. Another Real Estate Agent with Real, Ed Stulak from New Jersey, talks about his positive experience and Real’s sponsorship program. His real estate transactions are growing through collaborations and easy access to the reZEN cloud platform. Tim and Ed agree that communicating with other Real agents can inspire new marketing ideas and improve competitiveness as they talk about current residential real estate market trends. By offering agents state-of-the-art mobile-first technology, a strong culture of collaboration, and some of the industry’s most competitive economic incentives, Real has quickly become the fastest-growing publicly traded real estate brokerage and is home to more than 10,000 agents in 46 US States, Washington DC, and in nearly half of the Canadian provinces. The on-screen QR code is available during the show; The Real Brokerage, Inc. – https://www.onereal.com/. REAX airs on the FOX Business Network, episode 468, May 15, 2023, at 10:30 PM PT.
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