New to The Street welcomes The Cottages on the Key’s Heather Plampin, President/CEO, and Matt Farhat, Head of Business Development. From the Nasdaq MarketSite studio, Heather and Matt talk to TV Host Jane King about the Company, a short-term luxury vacation rental property business. Located in Siesta Key in Sarasota, Florida, the Company generates around $13M in revenues and has over 100 property listings valued at $165M. Heather started the business during the housing crisis when she and her father’s business greatly suffered from the recession. They took their homes in beautiful Siesta Key, Florida, and rented them out to vacationers. Knowing that Siesta Key is a vacation destination, clients contacted Heather for more bookings, and the Company eventually flourished. Now, The Cottages on the Key offer many properties and property management services and are expanding into other areas throughout the US. Matt Farhat, Head of Business Development, explains why the Company looks recession-proof because its clientele, who often rent or buy investment vacation properties, are financially established. He states The Cottages on the Keys offers many options to investors looking for income properties to families looking for a nice place for a vacation. Investors enjoy that The Cottages on the Key know local real estate ordinances, which can assist those who want to purchase property on vacation. Renters benefit too from a large selection of luxury homes that can house many for prices much more affordable than a hotel stay. Real estate investments are in some ways better than stock market equities. It is a real asset that appreciates over time and can generate income or a used as a second home. And real-estate offers many types of liquidity options that investors and owners can utilize. Stocks provide a low cost of entry, whereas housing purchases are a significantly higher participation rate. Heather recommends anyone interested in becoming an investor and a vacationer contact them through the Company website. The on-screen QR code is available during the show; download or visit The Cottages on the Key – https://www.thecottagesonthekey.com/.
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